create your own ad serving network with openx

Run your very own google adwords style ad network by selling ad space on your websites… serve millions of page views a day using this bullet proof ad-serving software.

Here’s what I’m talking about:

For years I’ve been using a program called openx to serve ads on my network of sites… hundreds, even thousands of websites served by a free open source software call (actually, it has changed its name at least 4 times in the last few years).

And it has never ceased to amaze me… it truly is an enterprise class piece of software capable of serving billions of ad impressions per month without breaking a sweat… and it’s free.

Here are just a few of the way I use it to run my own online business… and how you can use to run yours:

Maximize your income by only showing the best performing affiliate ads (, linkshare,etc)  on your websites – openx tracks the number of clicks on each ad for you so you know exactly which ads you should keep showing… and which ones you should stop showing because nobody is clicking on them.

Quickly and easily track how much traffic your websites are getting from one central location – just look at how many page impressions your ads are getting on each of your websites and you’ve pretty much figured out which sites are getting the most traffic. Much easier than trying to analyze each one with google analytics.

Sell ad space on your websites to other people and control everything from one central location.

Sell text links on your websites and control it from one central location – build your own “google adwords” type network.

Test your most effective ads and text links by showing your test ads on your own network – track the clicks on the ads and you’ll easily know which ones are the most popular.

We even test our own affiliate program banner ads and text links with openx – whenever an affiliate produces a banner ad or a text link using our affiliate resource center our system actualy produces an opens tracking link for them… and then we get to sit back and see which of our affiliate banners or text links are getting the most clicks on our affiliate partner’s websites… that helps us design better ads for our affiliate program… better ads equal more sales for us and more sales for our affiliate partners.

Here’s a post with an audio recording that goes into more detail about how I use openx to make more money

I guess that’s enough “here’s what you can do with openx” so let’s get to the “here’s how you do it” part of this post…

My guys put together a very detailed process map for you… it shows you how to add new publishers and zones to your openx installation.

step-by-step openx process sheet


Jeff Johnson

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35 Responses to “create your own ad serving network with openx”

  1. Ram 15. Jul, 2011 at 4:04 am #

    Setting up an adnetwork or in other words getting online media software is very simply using power of Open Source. OpenX is the biggest ever open source and many media companies have benefitted with this and using which they have been serving billions of ads a day.

    With the recent introduction of add-on packages and dJAX Adnetwork, setting up has been very easier.

  2. Joseph Jeyaseelan 24. Aug, 2011 at 5:36 am #

    Can OpenX be integrated and customized for a website built in with .net?

    • Jeff Johnson 24. Aug, 2011 at 9:09 am #

      We only use it on linux based server so I really don’t know.

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