I originally created this “subject lines” tutorial for my Nonstop Traffic Formula students.
It’s just one of dozens of list building and email marketing tutorials I created for them (along with all their traffic-getting and money-making training).
Now my staff has convinced me to post an edited version of it here on my blog.
So if you have ever wondered what the best email subject lines are… the ones that almost instantly increase your open rates and your click through rates… then this video tutorial is definitely for you. Enjoy!
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I guess I erroneously thought that using the word “free” would trigger Aweber’s spam filters. So I have never used “free” in my subject lines or emails. I guess I will start trying.
Just make sure you won’t use it in all caps, though…
a) free, is okay
b) FREE, is wrong
Also, do not use silly fr.ee or some such.
BTW, the above would sometimes (in the email body not subject line, though) become a clickable link, because .ee is the cTLD (country Top Level Domain) of Estonia (a country in Europe)
Cheers and good luck with the test!
~Steve
I agree, free is not by itself much of a spam trigger. But trying to “disguise” it as f.ree or fre.ee, etc is.
Great stuff, Jeff. I believe the subject matter of things like “conversions” and “email open rates” is often over-looked. Many people are fixated on traffic and they have lost sight of the fact that you need to “convert” that traffic.
In regard to your email with the subject line “price doubles tonight” — I understand that the open rate for this email was low. But I’m wondering if those who did open the email converted at a high rate because they wanted the deal before the price doubled.
You definitely need to look at open rates and CTR together. Sometimes you’ll find a lower open rate will still have a higher CTR or a higher conversion rate. However, in this instance I believe it was an affiliate offer that we couldn’t easily track. And for most email supported launch offers we don’t bother to have them install a tracking pixel for us. PPC is s different story, however 🙂