Update: Youtube recently added several new ranking factors. I just posted a new “Tube Traffic Secrets” video that explains them all (15 and counting).
If you want to know how to get youtube views you need to know that there are at least 13 or so “ranking” and/or “discoverability” factors that Youtube currently looks at when deciding on whether or not they should send your video just a little traffic, or send your video a whole lot of free traffic.
In fact, I share all 13 ranking factors in a YouTube ranking optimization video I created exclusively for my Nonstop Traffic Formula members. My team liked the video so much that they insisted that I create a shorter, edited version for my blog readers, so I did :).
Check out the video below:
But not all of the 13 factors are treated equally… some are way more powerful than the others when it comes to ranking high and getting more free traffic from Youtube.
So I thought I’d save you some time and start out by just flat-out telling you what the 4 most powerful “how to get youtube views” factors are.
Here are the 4 most important factors (in no particular order of importance):
1. Keywords in your Title – Keywords are Important for discoverability in the Youtube search engine so choose them wisely.
2. Keywords in your Description – You are allowed to include 5,000 characters in your description, and since every single word you use can help you grab more free traffic you should definitely use every single one of them if you can.
3. Keywords in your Tags – The more relevant keywords you use in your tags the better. Don’t forget to go back and update your tags with new keywords when things change in your market place or niche.
4. Incoming Links – Building incoming links to each of your videos with your primary keyword phrase is a powerful way to make sure you rank high for that primary keyword phrase, not only in Youtube, but also in Google.
Which means the majority of your Youtube SEO time should be spent on doing your keyword research and finding high-quality incoming links for your videos.
If you do nothing else but concentrate your efforts on those top 4 things the rest of the 13 “ranking” and/or “discoverability” factors will just naturally fall into place (although you can, and should, influence those as well).
Here are the rest of the 13 factors:
Once you you’ve finished your keyword research and have finished writing your Title, Description and Tags it’s time to move on to the rest of the 13 top “ranking” and/or “discoverability” factors that Youtube looks at.
I recommend that you spend the majority of your time working on getting more Likes, Shares and Comments.
The easiest way to do that is to produce quality content AND use calls to action in your videos, descriptions and emails that encourage your viewers to “Like” your videos, “Share” your videos, and leave their “Comments”.
5. Likes and Dislikes – Encourage viewers to “like” your videos whenever possible (in the video itself, in the description, in your email announcing the video, etc).
6. Comments – Community engagement is very important to Youtube and helps broaden your viewership so encourage comments at every opportunity (in your emails, in the video, when sharing on Facebook, etc).
7. Shares – Facebook, Twitter and Google + can help it go viral, fast. Plus Google is moving more and more towards social media engagement in their ranking algorithms so social sharing in Youtube = more traffic from Google for your videos.
8. Video Views – Use Email Marketing and cheap PPC to quickly increase your views.
9. Embeds – Use Article Marketing and Press Releases to distribute your embedded videos to potentially thousands of sites.
10. Playlist Additions – Considering running a contest for the best Playlist that incorporates your video(s).
11. Subscribers – Design your Channel to encourage visitors to subscribe plus ask your viewers to subscribe (there are several key roles that subscribers can play in your “get youtube views” efforts, trust me, you want more subscribers).
12. Channel Views – Link to your channel from your blogs and Social Media profiles, etc.
13. Flags- Just one flag can lead to your Youtube channel being shut down, but it’s possible to fight that flag and save your channel, so my advice is… Fight every single flag notification you receive, don’t accept them without a fight!
Well, that’s it for the 13 core “ranking and discoverability” factors for Youtube.
There’s obviously much more to it than what I was able to cover in this brief article but the basics are here and if sit down and concentrate on improving these 13 core factors in each of your videos you are all but guaranteed to get more free traffic from Youtube (and Google, since Google loves Youtube Videos! ).
If you are interested in learning even more about getting more Free Traffic from Youtube, Google, and dozens of other sources of Nonstop Traffic So Powerful That Even Google Couldn’t Stop You If They Wanted To… then be sure to check out my Nonstop Traffic Formula
And please share this post with your friends on Facebook, Google + and Twitter 🙂