create your own ad serving network with openx

Run your very own google adwords style ad network by selling ad space on your websites… serve millions of page views a day using this bullet proof ad-serving software.

Here’s what I’m talking about:

For years I’ve been using a program called openx to serve ads on my network of sites… hundreds, even thousands of websites served by a free open source software call (actually, it has changed its name at least 4 times in the last few years).

And it has never ceased to amaze me… it truly is an enterprise class piece of software capable of serving billions of ad impressions per month without breaking a sweat… and it’s free.

Here are just a few of the way I use it to run my own online business… and how you can use to run yours:

Maximize your income by only showing the best performing affiliate ads (, linkshare,etc)  on your websites – openx tracks the number of clicks on each ad for you so you know exactly which ads you should keep showing… and which ones you should stop showing because nobody is clicking on them.

Quickly and easily track how much traffic your websites are getting from one central location – just look at how many page impressions your ads are getting on each of your websites and you’ve pretty much figured out which sites are getting the most traffic. Much easier than trying to analyze each one with google analytics.

Sell ad space on your websites to other people and control everything from one central location.

Sell text links on your websites and control it from one central location – build your own “google adwords” type network.

Test your most effective ads and text links by showing your test ads on your own network – track the clicks on the ads and you’ll easily know which ones are the most popular.

We even test our own affiliate program banner ads and text links with openx – whenever an affiliate produces a banner ad or a text link using our affiliate resource center our system actualy produces an opens tracking link for them… and then we get to sit back and see which of our affiliate banners or text links are getting the most clicks on our affiliate partner’s websites… that helps us design better ads for our affiliate program… better ads equal more sales for us and more sales for our affiliate partners.

Here’s a post with an audio recording that goes into more detail about how I use openx to make more money

I guess that’s enough “here’s what you can do with openx” so let’s get to the “here’s how you do it” part of this post…

My guys put together a very detailed process map for you… it shows you how to add new publishers and zones to your openx installation.

step-by-step openx process sheet


Jeff Johnson

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35 Responses to “create your own ad serving network with openx”

  1. Claude 23. Jul, 2008 at 8:40 pm #

    This is a great article for openx. I’m part of your membership site and this is close to what you teach. You going doing your thang man!!!

  2. Vochud 27. Jul, 2008 at 9:06 am #

    Keep mapping out the success it is working!

  3. Carl Vanderpal 01. Aug, 2008 at 3:19 am #

    Had openX installed in no time at all…and started serving ads to multiple sites within the hour..

    Thanks for the instructional videos they really helped also.

  4. Affiliate Commission Blueprint 26. Aug, 2008 at 5:45 am #

    thanks jeff, finally i can serve and manage ads on my own.

    the process map make it even easy to implement. Thanks.

  5. Revathi 30. Oct, 2008 at 6:57 pm #

    Every time I visit your website I learn something new. Thank you very much for the instructional video.

  6. Laura Simmons 12. Nov, 2008 at 9:12 pm #

    Hi Jeff,

    I was just thinking a few weeks ago how neat it would be to get a report that shows the clicks on each individual ad so that you know which ones are working best. And wowla! Here you shared one. Wonder why no one else has shared this.


  7. Money Ideas 25. Nov, 2008 at 6:06 pm #

    Very nice info, thank you.

  8. William 14. Jan, 2009 at 3:54 pm #

    Hey Jeff,

    Thanks for the info, I’ve actually been looking around for something like this and didn’t know it existed.


  9. sreevisu 06. Mar, 2009 at 11:43 am #

    i want google in this email

  10. Samir Perez 09. Mar, 2009 at 6:23 am #

    Hi Jeff:

    I have actually seen OpenX since like two years ago when it was still called OpenAds, but never before did I have the courage to try it out because the documentation on the site seems a bit confusing, but you have put together everything in very simple steps and explained how to make the best use of it.

    Really thanks for sharing your experience!


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