Ever wonder how the you can possibly comply with the new FTC “Endorsement” Guidelines when sending a “tweet” that is limited to 140 characters and still get your message across?
Or how you are supposed to comply with the new FTC Guidelines when doing something as simple as updating your facebook wall, or posting something to your blog?
It really comes down to this…
Ever since the new FTC Guidelines went into effect last December people have had thousands of questions but very few of them were ever answered.
Well guess what?
The FTC has been busy answering those very questions for you on their website.
Their newest June 2010 update address some very specific “ftc bloggers” or “social media” questions that you may have.
So if you are looking for answers to your FTC Guidelines questions about posting to your blog, your twitter account or any of your affiliate promotions…
Here’s a page on the official FTC website that can help answer your questions:
Enjoy!
Jeff Johnson
P.S.
If you are looking for an Internet Lawyer then you may want to talk to mine. I do NOT get paid for referrals but we are friends so he may buy beer the next time I see him 🙂
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Everyday, I’m striving to stay within the guidelines, because there is too much money to be made online, and just trying to get a lil’ piece of the online pie! 🙂
http://www.ShawnDrewry.com
Hi Jeff
I put something on my blog and sign up emails ever since your last alert.
If you get a minute, let me know what you think of the one on the blog (right hand corner) :).
I have also added something in as regards destination site testimonials (if you are acting as an affiliate) and a point about the prospect conducting their own due diligence as I recall this came up before. I’m no lawyer-do you have a view about that aspect?
Best wishes
Mike
UK
I’m glad you are taking steps toward compliance, but I really can’t get tied up giving “legal advice”… it’s just too sticky.
My job is to point you in the right direction 🙂
Bob Silber is my internet lawyer so he may be able to help.
Thanks Jeff. Good to have that FTC page to check out. I have been wondering about how the regulations affect social media posts.
Thanks for the link to the ftc site Jeff. I haven’t heard too much about this lately so thanks for the update.
I like all the ‘probably” statements they have listed to answers of certain questions. Can they not give us a clear cut answer?
Thanks for the post Jeff,
Shane
Great information! I know why your #1 Jeff Johnson..
As always JO
Aloha JJ,
Another big-time thank-you! I went to the FTC page and read for 20 minutes
thanks to your post. Now I know where they stand and what I need to do…
Mahalo,
John
Sweet! Thanks Jeff, I just read the FTC website and it really clears things up for me. I will pass this on to my readers.
Thanks Jeff for the update. I bookmarked the page and will also refer my readers to it. I had already updated my email footer, but I think I may add some more disclaimer to it.
Hey Jeff,
I read part of the FTC disclosure. It seems pretty simple and fair that when you promote a product or service to let the reader or advertisee know that you will get a comission if you purchase this widget from my link.
Same with reviews. If you are promoting a product or service let them know that you stand to gain if they purchase the product or service through your link.
I know how many, feel it sucks all the way around. time to be more creative 🙂