Tag Archives: Victor O. Schwab

My Favorite Old School Direct Marketing Books

Here’s a short list of my favorite “Old School” Direct Marketing books. They include books on Advertising, Direct Marketing, and even Copywriting. And most of them were written decades ago by a bunch of “Old Geezers”, including several that were written in the 1920s. Some of you may be wondering why an Internet Marketer would […]

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