New FTC Guidelines For Bloggers Affiliate Marketers And Social Media Users

Ever wonder how the you can possibly comply with the new FTC “Endorsement” Guidelines when sending a “tweet” that is limited to 140 characters and still get your message across?

Or how you are supposed to comply with the new FTC Guidelines when doing something as simple as updating your facebook wall, or posting something to your blog?

It really comes down to this…

Ever since the new FTC Guidelines went into effect last December people have had thousands of questions but very few of them were ever answered.

Well guess what?

The FTC has been busy answering those very questions for you on their website.

Their newest June 2010 update address some very specific “ftc bloggers” or  “social media” questions that you may have.

So if you are looking for  answers to your FTC Guidelines questions about posting to your blog, your twitter account or any of your affiliate promotions

Here’s a page on the official FTC website that can help answer your questions:

FTC Guidelines

Enjoy!

Jeff Johnson

P.S.

If you are looking for an Internet Lawyer then you may want to talk to mine. I do NOT get paid for referrals but we are friends so he may buy beer the next time I see him 🙂

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36 Responses to “New FTC Guidelines For Bloggers Affiliate Marketers And Social Media Users”

  1. charles 10. Jan, 2012 at 10:56 pm #

    They want a little message right above where the reader clicks to go to the product

    Below is what I put above my affiliate links hopefully to comply with the guide lines: It ought do a pretty good job for killing sales..

    (Material Connection Disclosure: The owner of this site has an affiliate relationship with the product, or service through the following link, and will be compensated monetarily if, or when a purchase is made via the link. It’s always wise to perform due diligence before buying goods, or services from anyone.)

    Below is what the FTC says for placing the disclosure. Has to be where the reader can’t possibly miss it.

    As for where to place a disclosure, the guiding principle is that it has to be clear and conspicuous. Putting disclosures in obscure places – for example, buried on an ABOUT US or GENERAL INFO page, behind a poorly labeled hyperlink or in a terms of service agreement – isn’t good enough. The average person who visits your site must be able to notice your disclosure, read it and understand it.

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